B2B Campaigns

e& enterprise: engageX

Launching of engageX, a Communication Platform as a Service for government & enterprises.

Objective: Product Awareness.

Target: Selected Government entities + enterprises in the UAE.

Platform: LinkedIn + Search ads.

My role: Budgeting, overseeing creatives, recommending content types, B2B ads copywriting, publishing, and performance monitoring.

Launching the new brand of e& group and its new verticals.

Objective: Brand Awareness, position e& as a tech leader and enabler in the region.

Target: Mass in the UAE, Egypt, Morocco,

Platform: LinkedIn + Twitter + Facebook + Instagram.

My role: overseeing creatives, B2B copywriting, publishing, and performance monitoring and reporting.